It’s official: We have a new color of the year! Yesterday, Pantone announced its Color of the Year for 2020, and we’re totally here for it. Their pick? PANTONE 19-4052, aka, Classic Blue!
The company says the shade is “a timeless and enduring hue elegant in its simplicity,” more specifically saying it resembles the color of the sky at dusk. And while Pantone describes the hue—which is darker than sky blue but lighter than midnight blue—with descriptors like “tranquil,” “easily relatable,” and “relaxed,” their reasoning for choosing a favorite color such as blue, especially after vibrant shades like Living Coral and Ultra Violet in previous years, is quite simple: It’s a universal favorite! “We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on,” said Leatrice Eiseman, executive director of the Pantone Color Institute.
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